PRVNNC ETYMOLOGY

Using only consonants, PRVNNC stands for Provenance – which means the origin or earliest known history of a brand (or entity), the place of its origin, its lineage, pedigree, its roots… 

All the reasons why the brand was started in the first place, what its creators wanted to achieve, and then how they built upon this ethos to become the luxury brands they are today with an ever evolving value proposition to new audiences who change with the times – and new management who bring with them new mutations aligned with the brand’s original core essence.

WHAT PRVNNC DOES

PRVNNC is a Premium and Luxury Brand Promotion entity that:

  • Promote brands to a global audience through all communication platforms and channels: digital (website, youtube, google, email) social media, live events and traditional avenues
  • Highlight individual products, services or experiences in new exciting ways
  • Uplift unknown brands so they can become better known in luxury markets
  • Conceptualise string collections to be marketed as a whole
  • Create awareness for entity brands (a country, nation, city, a place, or any ‘thing’ that became a timeless classic)

HOW?

  • With content: text, photos, video, live event productions and experiences
  • Telling brands’ origin brand story in a unique, very significant and deliberate way  
  • Show brands’ journeys – how they’ve started and expanded with new lines and have survived through obstacles and changing market tribulations, to inspire other brands and celebrate their achievements
  • Purposeful storytelling, those created with experienced skill, and a specific mission in mind, are absolutely essential in persuading others to support a vision, dream or cause

WHY DOES PRVNNC EXIST?

  • Every person on earth uses a brand product in some way – every day, no matter what activity – and audiences should know about, and learn about the best of brands to be in a better, more informed, position to make decisions regarding what brands would suit their life and values best
  • The more people know about the brand, the better they can personally associate with it
  • Why only premium and luxury brands?… Because luxury brands use a very different strategy than other ordinary brands, one that shows a harmonious, beautiful way of life, one that paves a direct way to happiness and wellbeing, one that elevates life

WHAT MAKES PRVNNC DIFFERRENT?

  • We only share authentic and valuable content, no clickbait articles that do not deliver on audience expectations like so many other platforms currently do
  • We do not have an either-or promotional strategy, but rather go all out, everywhere and on all mediums, new, traditional, digital, online, offline, even thinking of being on Mars soon 🙂 – wherever the consumers are, and wherever they want to consume new information
  • PRVNNC operates on a brand membership model, because… A rising tide lifts all boats. And when one brand is promoted, everyone gets a lift due to the nature of our marketing models
  • We can do it in this way, because there is no competition among luxury brands – as each has their own allures and attraction through provenance – that speaks to a certain customer in a unique way

PRVNNC is brought to you in association with the:

Luxury Brand Management And Communications Institute (LBMCI)