Angelina Jolie – the Godmother of bees
FACE OF GUERLAIN: THE BEAUTY & THE BEE…
1853 two alchemists meet…
- Nature’s alchemist: the Bee
- Beauty’s alchemist: Guerlain
Guerlain founder, Pierre-François-Pascal Guerlain, created l’Eau de Cologne Impériale for the Empress Eugénie on the occasion of her marriage with the Emperor Napoleon III. At the time, he decorated Guerlain bottles with bees, symbols of the Empire and a festoon motif, inspired by the tiles adoming the top of the column of the Place Vendôme. The “Bee Bottle” is born. It would become an icon.
The trajectories of Guerlain and the Bee – which becomes the symbol of their Maison – have been interlinked ever since.
The Bee inspires the house’s creations and decorates their most precious bottles.
Seriously endangered today, Bees continue to guide their commitment to sustainable development.
For more than 13 years, Guerlain has placed its conservation at the heart of their actions. A commitment driven by a duty to act and pass on their legacy to future generations. A commitment carried out with conviction and humility by all their teams worldwide in the Name of Beauty.
They are committed to innovating sustainably, preserving biodiversity, acting for the climate and creating a positive social impact, and protecting one of the planet’s most important treasures: bees.
SINCE 1853, WHEN IT FIRST LANDED ON OUR ICONIC BEE BOTTLE, A SPECIAL BOND HAS CONNECTED US TO THE BEE. NOW ENDANGERED, THE BEE HAS BECOME A GUIDE FOR OUR COMMITMENT.
Because if biodiversity sits at the heart of our creations, then it is the bee as an environmental sentinel that sits at the heart of biodiversity. A witness of our time, now threatened, doing our part to protect it seemed obvious.
With this goal in mind, we have dedicated numerous partnerships to bees, And named Angelina Jolie as the Godmother of bees
Angelina Jolie has been named the ‘Godmother’ of the 2021 Women for Bees program as part of an initiative to help save bees and empower women to be entrepreneurs. The initiative, which is a partnership between perfume house Guerlain and UNESCO, aims to train women to be beekeepers as part of a 30-day program.
The long term aim is to have 50 women undertake the programme, with 2,500 hives built in 25 UNESCO biosphere reserves around the world, and 125 million bees restocked.
“When women gain skills and knowledge their instinct is to help raise others,” Jolie said in a statement (via Harper’s Bazaar). “I’m excited to meet the women taking part in this program from all over the world. I look forward to getting to know them and learning about their culture and environment and the role bees play in that.
“I hope the training will strengthen their independence, their livelihoods and their communities.”