Branded residences first evolved through the partnership of luxury residences with hospitality brands, where the brand name of a...
Branded residences are luxury homes associated to a premium brand that offers prestige and recognition through association, in addition to services. They also offer investors the opportunity to buy into the quality and high levels of service which are synonymous with upscale luxury brands ..
There are now more than 600 branded residences across the globe. While most are hotel branded, with groups such as Four Seasons, Aman, Ritz-Carlton, Mandarin Oriental, One&Only Resorts, Rosewood and Six Senses, Yoo among the most active in the segment – others have aligned with luxury brands as diverse as Versace, Porsche and Armani.