Trends come unexpectedly, unpredictably, and they have to be weathered with temperance, poise, and understanding…


Trends are collective behavior that develops within a culture, a generation or social group in which people enthusiastically follow an impulse for a period of time.

What’s more critical than understanding season-to-season fluctuations is knowing which overall tendencies will become mainstream over time.

The principles never change, but luxury’s expressions are always evolving

Brands that can drive these changes have an opportunity to become an influencer and an inspiration in their category.

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