What Recherché Means

Recherché is derived from French, which means to seek out, to choose with care – and by extension, being of rare quality, elegant, attractive, exquisite, fine – carefully selected with a slightly pretentious effect.

Generally, being pretentious isn’t bad – pretending to be better than someone else is probably bad (unless you are) – but pretending to be better than who you really are, is a very good thing – that’s why they say, “act as if… or fake it till you make it.”

In pretending to be a better person, you can actually manifest a better you, and there’s nothing wrong with that, it’s utmost inspiring.

The Recherché Club

The Recherché Club is a sought after private club where participating members pretend to be better versions of who they really are, striving for the finer things in life. Even though they may have not yet achieved it, they can still experience it for a while.

We play ‘dressing up’ and enjoy social gatherings in pure opulence and luxury, playful and fun, trying out brand products, services and experience to explore how we feel about them.

The Recherché Club Private Lounge

The Recherché Club Private Lounge is where many exciting and exotic things happen. But for now while Covid is still out there, we showcase video productions in a comfortable lounge where members get together virtually and learn about the luxury brands that inspire, the brands that push us towards greater achievement, pleasure and happiness.

This Is Why Recherché Exists

Some may say luxury is status driven and conspicuous consumption – although status consumption is often reflected in brand aspiration, the construct differs in several critical ways.

Strong aspirations are a long-term goal oriented approach that customers, like us, expect to accomplish over a lifetime, mainly to satisfy some psychological needs over and above the need to simply own something. Needs like attention, strength, trust, self-esteem, achievement and companionship.

We do not aspire, or dream, of owning something, but rather becoming someone.

Learning about a brand’s provenance helps to show how we relate to the creator(s), the designers of the brand, how we may think the same to achieve the same, or think differently to create something new from their inspiration, all of which help guide us towards what we really want in life, what inspires and motivates us to behave in the way we do, or to find a new way to behave.

That’s why this club is pretentious, we pretend in so to discover whether we like something or not, how it would feel to be something or someone else, and if that something is worth pursuing.

Defined as those who strive for being more in life, we are career and results orientated, and enjoy pushing towards learning new skills and finding opportunities. That’s why we are always on the lookout for brands and products that offer a 360 experience, that help identify who we are and what we like, and where we can form a personal relationship with these highly sought after quality brands.

We want something to believe in, and want the brands we like, to stand for something bigger than mere incremental product benefits – and many luxury brands get this right.

We want brands to embody an inspiring ethos, to bring a strong point of view and stake a flag in the ground.

Like Chanel, who established a big flag as the Mother of Fashion. She is the epitome of how to build something that will become a legacy for those teams working at her company and those who wear her designs.

Viva Chanel!

Viva France!

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